For local searches like “web designer near me”, your Google Business Profile (GBP) often outranks your website. Optimising it is the fastest way to win calls and leads. Here’s how to get it right.
Why GBP matters most for local SEO
The Google map pack sits above the normal results. A complete, active profile with reviews can put your business first for every “[service] near me” search in your area.
The GBP optimisation checklist
- Complete every field — name, categories, services, description, hours, service areas.
- Pick the right primary category (e.g. Website Designer) plus relevant secondaries.
- Add services with descriptions and products with prices.
- Post weekly — offers, tips, projects. Active profiles rank higher.
- Get reviews — the #1 ranking factor. Ask every happy client; reply to each.
- Add photos regularly and keep your NAP identical everywhere.
Reviews are the difference-maker
Businesses with more (and fresher) reviews consistently outrank those without. Send a review link to every client within 3 days of delivery. Need help setting all this up? See our SEO services.
Frequently Asked Questions
Is a Google Business Profile free?
Yes, completely free. We can set yours up and optimise it fully.
How many reviews do I need?
Aim for 10 quickly, then 2–4 per week. More fresh reviews means higher map-pack rankings.
How often should I post on GBP?
2–4 times per week keeps your profile active and helps you rank.
Ready to grow? Get a free quote from Web Design Experts SA — web design, SEO, e-commerce & more for businesses across Johannesburg, Pretoria and all of South Africa.